WooCommerce

A guide to implement Criteo solutions in WooCommerce (version >= 2.6).

Overview

This guide explains how to install the Criteo Plugin on your WooCommerce site. The extension will install Criteo OneTag on your site and will help generate a product feed if your site is compatible. Please provide your Criteo contact with a Google Shopping Feed if you already have one. You may also visit Wordpress Marketplace to purchase a third party extension for feed generation.

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Download and Installation

Download the latest version of the plugin direclty from Commerce Growth, by entering the Events Tracking section and clicking on Reconfigure Tags option.

Follow the instructions described in Commerce Growth that explain how to install the plugin.

1

Configuration


  1. Go to WooCommerce Admin Panel and click Settings 4

  2. Choose Criteo OneTag tab. Disable all the tags, check the Enable an enhanced ecommerce data layer on site option, and finally click on Save changes

    5

    6

Upload the GTM container


  • Download the custom container for the Enhanced Ecommerce data layer

Click to download Container

  • Import the container on your GTM

Instructions on how to import a container

  • Select the option to merge, do not overwrite
  • If there are conflicts, select the option to rename, do not overwrite

  • Add the blocking trigger

Because of the vast number of solutions out there to adhere with consent related legislation, we have left this section intentionally vague. We will only explain the logic you need to implement and you will need to add that logic into your GTM yourself.

By default, the solution above does not fully consider the consent given by the user. You will need to create a "blocking trigger" in GTM so our tags do not fire until a certain condition is met. This condition can be a JS variable, a cookie, or anything else that indicated the user accepted the cookie warning. Since this will be custom for your site, we will not go into detail but please reach out to your Criteo representative if you are at all confused and we can help.

Verification

Tags

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