An Ideal Feed - General

Building beautiful, dynamic banners

You can download the one-pager: Ideal Feed


Product feed is a file that contains information about all products on your site. Criteo uses this information to build your dynamic product banners.

This guide will help you to provide improve your feed and ultimately your banners

Data Fields

Product information should not contain HTML tags or style tags.

MANDATORY Highly Recommended Nice to Have
id mpn or gtin : Unique Product ID additional_image_link
link google_product_category product_rating
title brand badge
image_link (800px-1200px) item_group_id adult(yes/no)
price product_type display_ads_value
description sale_price number_of_reviews
availability gender
customer_label_n (Extra Data)

Designer’s Recommendations

Keep Data Short

Based on selected variables like font size and layouts selected, the available space will change, but we highly recommend the following:

alt text

Avoid Repetition

Keep details from repeating to avoid waste of precious banner space alt text

Manage Your Images

Your products will be best displayed if all have similar aspect ratios, weight less than 5MB and are sized between 800px to 1200px.

For more information please advise Criteo product feed specification page and contact your Account Strategist.