An Ideal Feed - Retail

Building beautiful, dynamic banners

You can download the one-pager : Ideal Feed for Retail


Product feed is a file that contains information about all products on your site. Criteo uses this information to build your dynamic product banners.

This guide will help you to provide improve your feed and ultimately your banners

Data Fields

MANDATORY Highly Recommended Nice to Have
id item_group_id adult (yes/no)
link product_type display_ads_value
title sale_price number_of_reviews
image_link (800px-1200px) availability gender
price additional_image_link size
description product_rating color
gtin : Unique Product ID badge age_group
google_product_category recommendable
brand shipping
custom_label_n (Extra Data)

alt text

Designer’s Recommendations

Keep Data Short

Based on selected variables like font size and layouts selected, the available space will change, but we highly recommend the following:

alt text

Avoid Repetition

Keep details from repeating to avoid waste of precious banner space alt text

Manage Your Images

Your products will be best displayed if all have similar aspect ratios, weight less than 5MB and are sized between 800px to 1200px.

For more information please advise Criteo product feed specification page and contact your Account Strategist.