An Ideal Feed - Retail¶
Building beautiful, dynamic banners
You can download the one-pager : Ideal Feed for Retail
Product feed is a file that contains information about all products on your site. Criteo uses this information to build your dynamic product banners.
This guide will help you to provide improve your feed and ultimately your banners
|MANDATORY||Highly Recommended||Nice to Have|
|gtin : Unique Product ID||badge||age_group|
|custom_label_n (Extra Data)|
Popular Layout Examples¶
Keep Data Short¶
Based on selected variables like font size and layouts selected, the available space will change, but we highly recommend the following:
Keep details from repeating to avoid waste of precious banner space
Manage Your Images¶
Your products will be best displayed if all have similar aspect ratios, weight less than 5MB and are sized between 800px to 1200px.
For more information please advise Criteo product feed specification page and contact your Account Strategist.