GTM - Criteo dataLayer for car rental¶

A guide to implement Criteo dataLayer on car rental websites

Overview¶

The Criteo dataLayer is a javascript variable that needs to push all required information. This needs to be declared in the source code of each page on your site. For car rental websites, Criteo dataLayer should be implemented on the following 5 page types:

1. Homepage

2. Search Result / Listing

3. Product

4. Basket / Cart

5. Sales

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DataLayer¶

Homepage¶

Install the following dataLayer on the homepage of your website. Example URL: {{homepageurl}}

Structure¶

Dynamically replace fields surrounded by ## with users information. See Example

<!-- Criteo Homepage dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({  
        'event': 'crto_homepage',
        'crto': {
            'email': '##Users Email##' //can be empty string if email not known
        }
    });
</script>
<!-- END Criteo Homepage dataLayer -->

Example¶

<!-- Criteo Homepage dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({  
        'event': 'crto_homepage',
        'crto': {
            'email': 'crtotest@test.com'
        }
    });
</script>
<!-- END Criteo Homepage dataLayer -->

Search Result/ Listing¶

Install the following dataLayer on the search result and listing pages of your website. Example URL: {{homepageurl}}/find/car rentals?from=2018-06-20&to=2018-06-25

Structure¶

Dynamically replace fields surrounded by ## with users information. See Example

<!-- Criteo Search Result dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_searchresultpage',
        'crto': {
            'email': '##Users Email##', //can be empty string if email not known
            'din': 'yyyy-MM-dd',
            'dout': 'yyyy-MM-dd',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': ['##car rental ID 1##', '##car rental ID 2##', '##car rental ID 3##']
        }
    });
</script>
<!-- END Criteo Search Result dataLayer -->

Example¶

<!-- Criteo Search Result dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_searchresultpage',
        'crto': {
            'email': 'crtotest@test.com',
            'din': '2018-06-20',
            'dout': '2018-06-20',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': ['car rental123', 'car rental456', 'car rental789']
        }
    });
</script>
<!-- END Criteo Search Result dataLayer -->

Product¶

Install the following dataLayer on the product detail pages of your website. Example URL: {{homepageurl}}/hotel/hotel123?from=2018-06-20&to=2018-06-25

Structure¶

Dynamically replace fields surrounded by ## with users information. See Example

<!-- Criteo Product dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_productpage',
        'crto': {
            'email': '##Users Email##', //can be empty string if email not known
            'din': 'yyyy-MM-dd',
            'dout': 'yyyy-MM-dd',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': ["##Car ID 1##"]
        }
    });
</script>
<!-- END Criteo Product dataLayer -->

Example¶

<!-- Criteo Product dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_productpage',
        'crto': {
            'email': 'crtotest@test.com',
            'din': '2018-06-20',
            'dout': '2018-06-25',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': ['car rental123']
        }
    });
</script>
<!-- END Criteo Product dataLayer -->

Basket/Cart¶

Install the following dataLayer on the cart/ basket or checkout page of your website. Example URL: {{homepageurl}}/checkout

Structure¶

Dynamically replace fields surrounded by ## with users information. See Example

<!-- Criteo Basket/Cart dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_basketpage',
        'crto': {
            'email': '##Users Email##',  //can be empty string if email not known  
            'din': 'yyyy-MM-dd',
            'dout': 'yyyy-MM-dd',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': [{
                'id': '##car rental ID 1##',
                'price': '##Total car rental price##',
                'quantity': 1
            }] //add new object for each product added to cart.
        }
    });
</script>
<!-- END Criteo Basket/Cart dataLayer -->

Example¶

<!-- Criteo Basket/Cart dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_basketpage',
        'crto': {
            'email': 'crtotest@test.com',
            'din': '2018-06-20',
            'dout': '2018-06-25',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'products': [{
                'id': 'car rental123',
                'price': 200.99,
                'quantity': 1
            }]
        }
    });
</script>
<!-- END Criteo Basket/Cart dataLayer -->

Sales¶

Install the following dataLayer on the sales confirmation or Thank You page of your website. Example URL: {{homepageurl}}/thankyou

Structure¶

Dynamically replace fields surrounded by ## with users information. See Example

<!-- Criteo Sales dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_transactionpage',
        'crto': {
            'email': '##Users Email##',  //can be empty string if email not known
            'din': 'yyyy-MM-dd',
            'dout': 'yyyy-MM-dd',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'transactionid':'##Order Number##',
            'products': [{
                'id': '##car rental ID 1##',
                'price': '##Total car rental price##',
                'quantity': 1
            }] //add new object for each product added to cart.
        }
    });
</script>
<!-- END Criteo Sales dataLayer -->

Example¶

<!-- Criteo Sales dataLayer -->
<script type="text/javascript">
    var dataLayer = dataLayer || [];
    dataLayer.push({
        'event': 'crto_transactionpage',
        'crto': {
            'email': 'crtotest@test.com',
            'din': '2018-06-20',
            'dout': '2018-06-25',
            'nbra': 2,
            'nbrc': 0,
            'nbrr': 1,
            'transactionid':'ORD00001',
            'products': [{
                'id': 'car rental123',
                'price': 200.99,
                'quantity': 1
            }]
        }
    });
</script>
<!-- END Criteo Sales dataLayer -->

Download¶

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Import Container¶

[[import-gtm-container]]

OneTag 2.0¶

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Verification¶

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