GTM - Criteo dataLayer for car rental¶
A guide to implement Criteo dataLayer on car rental websites
Overview¶
The Criteo dataLayer is a javascript variable that needs to push all required information. This needs to be declared in the source code of each page on your site. For car rental websites, Criteo dataLayer should be implemented on the following 5 page types:
[[disclaimer-developer]]
DataLayer¶
Homepage¶
Install the following dataLayer on the homepage of your website. Example URL: {{homepageurl}}
Field | Overview | Example | Syntax |
---|---|---|---|
event | Page type event | crto_homepage | Static string value |
Plain-text or MD5 Hash | 79054025255fb1a26e4bc422aef54eb4 | String. Trimmed and lowercase 32 character, encoded in UTF-8 |
Structure¶
Dynamically replace fields surrounded by ## with users information. See Example
<!-- Criteo Homepage dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_homepage',
'crto': {
'email': '##Users Email##' //can be empty string if email not known
}
});
</script>
<!-- END Criteo Homepage dataLayer -->
Example¶
<!-- Criteo Homepage dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_homepage',
'crto': {
'email': 'crtotest@test.com'
}
});
</script>
<!-- END Criteo Homepage dataLayer -->
Search Result/ Listing¶
Install the following dataLayer on the search result and listing pages of your website. Example URL: {{homepageurl}}/find/car rentals?from=2018-06-20&to=2018-06-25
Field | Overview | Example | Syntax |
---|---|---|---|
event | Page type event | crto_listingpage | Static string value |
Plain-text or MD5 Hash | 79054025255fb1a26e4bc422aef54eb4 | String. Trimmed and lowercase 32 character, encoded in UTF-8 | |
products | Unique IDs of first 3 car rentals | ['car rental123', 'car rental456', 'car rental789'] | Array |
din | From or check-in date | 2018-06-20 | yyyy-MM-dd |
dout | To or check-out date. For one way car rental leave empty | 2018-06-25 | yyyy-MM-dd |
nbra | Number of Adult | 2 | Integer |
nbrc | Number of Child | 0 | Integer |
nbrr | Number of Rooms | 1 | Integer |
Structure¶
Dynamically replace fields surrounded by ## with users information. See Example
<!-- Criteo Search Result dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_listingpage',
'crto': {
'email': '##Users Email##', //can be empty string if email not known
'din': 'yyyy-MM-dd',
'dout': 'yyyy-MM-dd',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': ['##car rental ID 1##', '##car rental ID 2##', '##car rental ID 3##']
}
});
</script>
<!-- END Criteo Search Result dataLayer -->
Example¶
<!-- Criteo Search Result dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_listingpage',
'crto': {
'email': 'crtotest@test.com',
'din': '2018-06-20',
'dout': '2018-06-20',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': ['car rental123', 'car rental456', 'car rental789']
}
});
</script>
<!-- END Criteo Search Result dataLayer -->
Product¶
Install the following dataLayer on the product detail pages of your website. Example URL: {{homepageurl}}/hotel/hotel123?from=2018-06-20&to=2018-06-25
Field | Overview | Example | Syntax |
---|---|---|---|
event | Page type event | crto_productpage | Static string value |
Plain-text or MD5 Hash | 79054025255fb1a26e4bc422aef54eb4 | String. Trimmed and lowercase 32 character, encoded in UTF-8 | |
products | Unique ID of Car | 'car rental123' | String |
din | From or check-in date | 2018-06-20 | yyyy-MM-dd |
dout | To or check-out date | 2018-06-25 | yyyy-MM-dd |
nbra | Number of Adult | 2 | Integer |
nbrc | Number of Child | 0 | Integer |
nbrr | Number of Rooms | 1 | Integer |
Structure¶
Dynamically replace fields surrounded by ## with users information. See Example
<!-- Criteo Product dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_productpage',
'crto': {
'email': '##Users Email##', //can be empty string if email not known
'din': 'yyyy-MM-dd',
'dout': 'yyyy-MM-dd',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': ["##Car ID 1##"]
}
});
</script>
<!-- END Criteo Product dataLayer -->
Example¶
<!-- Criteo Product dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_productpage',
'crto': {
'email': 'crtotest@test.com',
'din': '2018-06-20',
'dout': '2018-06-25',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': ['car rental123']
}
});
</script>
<!-- END Criteo Product dataLayer -->
Basket/Cart¶
Install the following dataLayer on the cart/ basket or checkout page of your website. Example URL: {{homepageurl}}/checkout
Field | Overview | Example | Syntax |
---|---|---|---|
event | Page type event | crto_basketpage | Static string value |
Plain-text or MD5 Hash | 79054025255fb1a26e4bc422aef54eb4 | String. Trimmed and lowercase 32 character, encoded in UTF-8 | |
din | From or check-in date | 2018-06-20 | yyyy-MM-dd |
dout | To or check-out date. For one way car rental leave empty | 2018-06-25 | yyyy-MM-dd |
nbra | Number of Adult | 2 | Integer |
nbrc | Number of Child | 0 | Integer |
nbrr | Number of Rooms | 1 | Integer |
id | Unique ID of car rental | 'car rental123' | String |
price | Total car rental price | 200.99 | String or Integer, excluding the currency symbol |
quantity | Static value | 1 | Integer |
Structure¶
Dynamically replace fields surrounded by ## with users information. See Example
<!-- Criteo Basket/Cart dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_basketpage',
'crto': {
'email': '##Users Email##', //can be empty string if email not known
'din': 'yyyy-MM-dd',
'dout': 'yyyy-MM-dd',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': [{
'id': '##car rental ID 1##',
'price': '##Total car rental price##',
'quantity': 1
}] //add new object for each product added to cart.
}
});
</script>
<!-- END Criteo Basket/Cart dataLayer -->
Example¶
<!-- Criteo Basket/Cart dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_basketpage',
'crto': {
'email': 'crtotest@test.com',
'din': '2018-06-20',
'dout': '2018-06-25',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'products': [{
'id': 'car rental123',
'price': 200.99,
'quantity': 1
}]
}
});
</script>
<!-- END Criteo Basket/Cart dataLayer -->
Sales¶
Install the following dataLayer on the sales confirmation or Thank You page of your website. Example URL: {{homepageurl}}/thankyou
Field | Overview | Example | Syntax |
---|---|---|---|
event | Page type event | crto_transactionpage | Static string value |
Plain-text or MD5 Hash | 79054025255fb1a26e4bc422aef54eb4 | String. Trimmed and lowercase 32 character, encoded in UTF-8 | |
din | From or check-in date | 2018-06-20 | yyyy-MM-dd |
dout | To or check-out date. For one way car rental leave empty | 2018-06-25 | yyyy-MM-dd |
nbra | Number of Adult | 2 | Integer |
nbrc | Number of Child | 0 | Integer |
nbrr | Number of Rooms | 1 | Integer |
id | Unique ID of car rental | 'car rental123' | String |
price | Total car rental price | 200.99 | String or Integer, excluding the currency symbol |
quantity | Static value | 1 | Integer |
transactionid | Booking or reference number | 7654322 | Integer. Unique ID |
Structure¶
Dynamically replace fields surrounded by ## with users information. See Example
<!-- Criteo Sales dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_transactionpage',
'crto': {
'email': '##Users Email##', //can be empty string if email not known
'din': 'yyyy-MM-dd',
'dout': 'yyyy-MM-dd',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'transactionid':'##Order Number##',
'products': [{
'id': '##car rental ID 1##',
'price': '##Total car rental price##',
'quantity': 1
}] //add new object for each product added to cart.
}
});
</script>
<!-- END Criteo Sales dataLayer -->
Example¶
<!-- Criteo Sales dataLayer -->
<script type="text/javascript">
var dataLayer = dataLayer || [];
dataLayer.push({
'event': 'crto_transactionpage',
'crto': {
'email': 'crtotest@test.com',
'din': '2018-06-20',
'dout': '2018-06-25',
'nbra': 2,
'nbrc': 0,
'nbrr': 1,
'transactionid':'ORD00001',
'products': [{
'id': 'car rental123',
'price': 200.99,
'quantity': 1
}]
}
});
</script>
<!-- END Criteo Sales dataLayer -->
Download¶
Import Container¶
[[import-gtm-container]]
Verification¶
[[accurate]]